What you are about to read is from Joel Freeman, the originator of the idea for The Shepherd's Guide -- stated by some to be one of the more successful hybrids of church and business in North American history.
   A community outreach magazine designed for the contemporary seeker...that pays for itself through advertising. Already 50,000 copies in circulation, with a goal of one million copies in distribution within the next ten months...being used to help Christians share their faith in their local communities throughout the country.
iii.    A unique, win/win model for subsidizing church-related ministries, non-profit organizations, para-church ministries or missions...without taking one penny from your church budget. In fact, it is designed to add $5,000+ to your ministry.


   Since so many churches have such an awkward relationship with the local business community, this project provides an authentic way to connect with business owners who normally would not be interested in doing a collaborative project with your congregation. Imagine the genuine open doors this project will create for your ministry....


  - Youth Group wants to send 5 teens on a short term mission trip to Guatemala.
  - Men's Ministry
wants to do a construction project (e.g. build a ramp) for a wounded veteran.
  - Pastoral staff
wants to attend an important leadership conference.
  - School sports team
needs new uniforms. Marching Band wants to enter a band competition.
  - Women's Ministry
wants to fund a very important special project for a missionary already
    supported by the congregation.

(men's group, youth group, women's ministry, choir, etc.)


up to 25,000 FREE MAGAZINES
(Guaranteed. Not one penny taken from your church budget
IMPORTANT: Near the bottom of this page is the "Blue Sky" concept that
almost doubles the donation your ministry can receive...to over $10,000.

Manute Bol                                   Joni Eareckson Tada

We live in a world where technology seems to have stunted or invaded our human interaction. Watch people sitting in a restaurant at the same table. No conversation. Just sitting there looking down at their smart phones...texting and smiling.

Or perhaps it has nothing to do with the invasion of technology. Watch several people on an elevator. Everyone is staring at the "floor indicator" above the do

Everyday Matters Magazine is a unique resource designed to help people start meaningful, non-weird,
"Jesus-with-the-woman-at-the-well" conversations with co-workers, next door neighbors, and complete strangers...in their everyday lives.



 1st LEG: Church Growth, Evangelism & Outreach

 2nd LEG: Fund Development ($5,000 donation to church-related ministry).

 3rd LEG: Local Pastor Connecting with the Local Business Community around Church.

 4th LEG: ANNUITY CONCEPT: Opportunity to receive revenue for years to come.


"Former NBA Chaplain Offers Evangelistic
Conversation-Starters in a Tech Crazy World

click here to read article



   Give me 160 seconds. I have a remarkable gift for you that will keep on giving...

   It's an unparalleled opportunity to for you to bless your church with up to 25,000 magazines...while rolling up your collective sleeves to bring in a $5,000 donation to your ministry. Giving while receiving. The anti-fund-raising concept. Better than any car wash, 5 kilometer walk or bake sale out there...

   Are you ready for a paradigm shift in your thinking?

   Hi, I'm Joel Freeman. I live in Maryland. Grew up at Prairie Bible Institute (Alberta, Canada). Served as chaplain for the NBA Washington Bullets/Wizards for 19 years (1979-'98). Have written 7 books that are currently in 28 foreign translations. Also served as pastor for 18 years, pioneering three churches that launched mission works in Puerto Rico and Dominican Republic. 

   With travels to well over 50 countries around the world, I have looked into the eyes of many ministry leaders who seek to obey the call of God on their lives. I have heard a number of stories (some funny and others not so funny) about the ups and the downs of ministry life in many categories -- cross cultural, relational, spiritual, mental, emotional, mechanical, technological, interpersonal, physical, financial...

   From what I have heard from most ministry leaders who are dealing with ever-shrinking budgets -- they experience what it's like to be "Vision-Rich...Cash-Poor."

   I'd like to help to change that.

   In most every local church there probably is a youth ministry, men's ministry. women's ministry, or a mission's support team that is looking for more finances for an outreach project of some sort. -- beyond what is already in their account -- without draining one penny from the church budget.


"I went to the grocery store to share Jesus...and while I was there I picked up a gallon of milk and a loaf of bread."

   PLUS...adding value to the congregation with a gift of up to 25,000 free, private-labeled magazines for their outreach and church growth. How often have you been able to provide such a magnanimous gift for the entire congregation? I would love to facilitate all of this on your behalf.

  CAUTION: Most everything you know about traditional magazine models...you are going to have to throw out the window. There is no selling of magazines. This is a different concept.

  Nothing in the magazine is time-sensitive, which makes it an evangelistic outreach tool that can last for 18-24+ months, until the next edition. I view this magazine as a remarkable gift to local churches...in more ways than one.

  Everyday matters® magazine is a great conversation-starter! Like one woman said, "I went to the grocery store to share Jesus and while I was there I picked up a gallon of milk and a loaf of bread."

  To help provide conversation-starting material, we have identified 50 felt need topics that will inform the types of articles we will publish in future editions. Here are some examples of those articles: 

  • Cyberbullying & Online Harassment

  • Raising Kids Without Raising Your Voice

  • Caring For Aging Parents

  • Men and Their Emotions

  • Benefits of Drinking Water

  • 20 Reasons You're Not Wealthy

  • Identify and Prevent Teen Suicide

  • Real Marriage: Fight Less, Love More

  • Five Things to Consider Before Disciplining Your Child

   Below is an executive summary about a remarkable magazine that is designed to help local churches:

  1. Connect better with the businesses in your community.

  2. Enhance outreach to the community through the distribution of up to 25,000 magazines that didn't cost a penny.

  3. Encourage congregational members to start meaningful, Jesus-with-the-woman-at-the-well, non-weird conversations with co-workers, next door neighbors and total strangers.

  4. Invite individuals and families within the community to become a part of your fellowship.

  5. Create curiosity within people in your community  who previously have expressed no interest in attending a church -- intriguing them with excellent content in a general market magazine.

   Please read the information provided directly below from the perspective of a ministry leader in your church.

BOTTOM LINE. Here's the plan behind what I have designed:

  • You will love the value-added donation of up to 25,000 free, private-labeled magazines to help with the congregation's outreach, evangelism, and church growth.

  • A ministry within your churches will adopt this unusual project.

  • The ministry leader will recognize the value-added components of this project -- to be a way of receiving and giving at the same time.

  • The church-related ministry (youth, men's, women's...) will be able to wisely use the $5,000 donation for their work. (The funds donated to your ministry, come from -- and only from -- the ad revenue.)

  • Your church will want to develop a new magazine every 1-2 years...with the same purpose in mind -- to help financially and also to receive a different edition of the magazine to distribute throughout the local community.

   My 160 seconds are up. It's now up to you as to whether or not you want to spend a few more minutes reviewing what is written on another page...written specifically for a ministry within your church.

   100,000 Blessings,
    Joel A. Freeman, Ph.D., Founder & Editor in Chief
    Private Line: 410.729.4011

Joel A. Freeman

   P.S. Once you have read everything on the next page, email me (greatworkshops@gmail.com) with any questions you may have...or call: 410.729.4011. I am willing to do all of the "heavy lifting' for you on this end. And I promise to handle every church contact with great care, affection and integrity. Feel free to check out my bio...

   My promise: I'll do the "heavy lifting" for you...Watch this video...from my heart:


i. Review everything on the next page.

ii. Check out the online overview of every page in the magazine. We scanned every page for you to see here.

iii. Contact me with any questions and I will email you a confidential document that comprehensively explains most every detail through FAQs. 

iv. Ask me about a special "Doing good while doing well" win/win optional program: Utilizing this magazine project...to do a mutually-agreed-upon split of your donation with a missionary or non-profit organization in your community. Your ministry will receive $4,000 and the selected missionary or non-profit will receive $1,000. Let me know what you are thinking. Once you receive your donation of $5,000, you can do whatever you want with those funds. It's up to you. (Better than any car wash I have ever seen.) ...

On Christian TV discussing Everyday Matters Magazine.


Here's a page-by-page
review of the magazine

















The Next Page Will Provide a Rather Comprehensive Overview of this Unique Concept



"Everyday Matters Magazine" Jingle  (23 seconds)

Whether your day is cloudy or bright
We want to help you fight the good fight.
See everything as its meant to be seen
In Everyday Matters Magazine.

   P.S. I am very serious about providing world-class customer service to each and every group that does this project. I know of no other fundraising project that provide such magnanimous returns for zero money and applying a relatively small amount of collective, fun-filled elbow grease.
   From my perspective, most fundraisers seem to be purposeless -- bake sale, car wash, 5 kilometer walk -- other than a lot of work for relatively small return.  
   I have done everything to make sure that the quality, results and purpose are all above average. Here are just 10 features of this project:
  1. Quality of paper used – 70# or 80# gloss (full color throughout the entire magazine).

  2. High content vs. ads ratio in each edition. Free half page ad for every church.

  3. Great articles in each edition, designed to start meaningful conversations. Timely. Timeless.

  4. Amount of donation – $5,000 (truly unbelievable)

  5. Amount of private-labeled magazines printed for each congregation (15K – 25K). Most
pastors are blown away by these numbers.

  6. Fast turnaround time (approximately 8-10 weeks from start to finish).

  7. Not one penny taken from the church budget. Never. Period.

  8. No pressure from me. (only pressure felt will be from the advertisers – “When will the magazine be printed?")

  9. A tool for evangelism, outreach and church growth – and for connecting churches with the local business community.

  10. Annuity factor – providing a project that gets easier every time they do it and continues to pay out with each subsequent edition every 1-2 years.
   I hope this helps to put your fingers on my pulse, giving you a glimpse into my desire to provide a wonderful way for your group to raise funds and to be a blessing to your local (host) congregations.

-- Joel Freeman


“B L U E   S K Y”

There is a "heavy jockey riding this horse" with slim margins. As I developed the model, I realized that all 1/8th page ads for the 5 pages set aside for ads inside the magazine were the only size in the main part of the magazine that would make the model work from a financial perspective. Some advertisers may want a larger ad in the magazine.  I have put a lot of thought into this magazine model...so as to create even more of a donation available to your organization.
GOOD NEWS: It is possible to add another page or two (20# bond paper) inserted into the center of the magazine. These pages will permit full page ads and half page ads, especially for the advertisers who demand a larger size ad.

The insert ads are:
$1,495 for a full page
$845 for a half page
$495 for a quarter page
This insert also increases the amount you can make when you work with other churches...or with your organization (I can give the guaranteed $5,000 and then can split the rest with you, if you sell ads for the center sheet). For instance I give 50% of the ad revenue to the group after the first page for the insert has been sold. This is over and above the $5,000 donation given to you out of the ad revenue from the 43 ads.
The printer charges me about $1,500 to ad 1-2 pages in the middle. So that's why the first ad sold goes entirely – not to you or to me -- for the addition of the insert.
EXAMPLE: You have sold all ads and receive the $5,000 donation. You also sold all four panels of the page inserted into the middle of the magazine. One page goes to pay for the privilege of inserting that page. If you sell all full page ads for the insert , we would split the revenue 50/50 for three panels if the insert.($4,500). You would receive an additional $2,250 donation.
$5,000 + $2,250 = $7,250
We can add up to two pages (8 panels) for an insert. Add another $3,000 to you for the 2nd inserted page and that increases the total amount coming to you ($10,750) for one magazine.

$5,000 + $5,250 = $10,250 total donation potential...

All I ask is that all the 43 ads for the inside of the magazine be sold first so that we are sure that there is enough money to provide the $5,000 donation, print the magazines and then ship them to the church. The middle page inserts can then be offered after the first 43 ads have been sold. I hope this makes sense.
Selling 1/8 page ads is actually pretty easy. At least that has been my experience. Most business owners who buy an 1/8th page ad for $295 are doing this more as a donation of sorts. They love the contents and purpose of the magazine and the fact that their ad will be in a magazine that may have a shelf life of a possible 1-2 years in the marketplace...which is an unusual selling point. These advertisers also want to help with the objectives of the organization distributing the magazine to the community. They are generally thrilled with anyone who is drawn to their business because of their ad in the magazine.




"everyday issues for everyday people"

everyday matters magazine Box 305, Gambrills, Maryland 21054
TEL 410-729-4011   Cell: 410-991-9718    FAX 410-729-0353


© 2011-NOW The Freeman Institute Foundation


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