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According to the Ewing Marion Kauffman Foundation (an organization that
promotes entrepreneurship & education) there are approximately 10 million
Americans involved in starting a new business at any given time.

~  H I G H    I M P A C T    S E M I N A R    P R O G R A M  ~

"Roughly 55,000 new small businesses start each month."
                                                          -- Ewing Marion Kauffman Foundation

"Small business owners work an average of 52 hours a week."
                                                   -- Wells Fargo/Gallup Small Business Index

"51% of small business owners say they check in with the office daily while on vacation."                  -- ICR for American Express

Dr. Freeman's latest book is endorsed by Steve Forbes, Ken Blanchard, Les Brown, Brian Tracy, Ben Carson, Cathy Hughes and many others.
Read an overview of the book version -- Click on cover >>>


mp3 Sampler Version

  "Freeman, an author and entrepreneur, brings his series of popular seminars to book form with this cleverly titled book. It's chock full of advice for the small-business owner: how to market yourself, how to build an effective Web site, how to figure out what you're going to charge for your services, how to build influence and win friends. Freeman writes colloquially, almost like he's giving readers a seminar in book form, so it's easy to digest the lessons he's trying to provide."
               -- Triangle Biz Journal (Raleigh/Durham, NC)


15% of financial and career success can be attributed to technical competence,
85% is due to good interpersonal skills. Dr. Freeman will showcase the 85%,
along with the technical tools and skills for greater entrepreneurial success.


S E M I N A R   P R O G R A M
B O T T O M    L I N E    B E N E F I T S
Immediate and long-lasting!

  1. Each participant has a better understanding of his or her entrepreneurial style.
  2. Reduction of the potential for conflict or power struggles in the entrepreneurial process
      (preventive maintenance vs. crisis management).
  3. Higher morale and greater productivity in marketing.
  4. Better listening, creativity and entrepreneurial skills.
  5. Greater sensitivity to  client diversity.
  6. Tools for influencing an emotionally safe climate in the entrepreneurial process.
  7. Working with change; not against it.
  8. Knowing how to approach different people and situations in an entrepreneurial pursuit.
  9. Implementation of change in a win/win situation.
 10.Cost-effective marketing ideas.
 11.What works and what doesn't work in term of motivation. Work hard. Work smart.
 12.Dealing more effectively with a downturn in the economy. Reinvention skills.
 13.Creative skills for developing a brand, building on it and protecting it.

PEOPLE - How you interact and attempt to influence during the sales process
PROCEDURE - How you respond to the rules set by others
PROBLEMS - How you approach objections and challenges
PACE - How you respond to change and activities



Workshops    Retreats   Seminars   Conferences   Conventions
N o   B u l l.    N o   H y p e.

One of the main objectives of this program is to help each participant identify the  arenas he or she has responsibility for or control over in the entrepreneurial process. 

We spend 75% of the time understanding each individual internal world, getting a better understanding of strengths and vulnerabilities. 25% of the time is then spent looking outward, understanding the way each participant interacts with the people around them.

The first half of this seminar program is on the "people side" of the entrepreneurial pursuit, while the other half of the program is on the "technical side" -- marketing, branding, reinvention, etc...

© Copyright, 2007 The Freeman Institute. All rights reserved. Nothing on this page may be used without explicit written permission.
Note: Reproduction of any kind, including cutting and pasting, is strictly prohibited. 

P R O G R A M    O V E R V I E W

 Generic full day version with appropriate breaks

 * Participants share the best part(s) and most challenging aspect(s) of their jobs (if smaller group).
 * Presenter introduces himself and the purpose of the program.
 * Humorous concepts illustrating the reality that people are different; predictably  different.
 * Explore the five contributing factors to personal entrepreneurial styles:
    i. Heredity
   ii. Childhood role models
  iii. Birth order
   iv. Physical characteristics
    v. Experiences
 * How each personality approaches the entrepreneurial process:
    i.   Dream (wonderful excitement, skyrockets at night…)
 Discover overall purpose of vision (big picture thinking, finding a mentor...)
    iii. Death to a vision (disillusionment...more questions than answers...)
Develop strategic aspects of vision (business plan, financing, equipment, technology, connecting
          with people who can help…)
 Delegate (systems, protocol, insurance, retirement plans, employees…)
Disappear (backing off, letting others fail and/or succeed on their own, succession…)
 * The differences between power and influence in the entrepreneurial process.
 * Emotional pain -- the great modifier of human behavior.
 * Johari Window -- How trust and mutual respect are built up or broken down in an organization.
 * How personal Blind Spots and Mask effect leadership/ followership  styles and teamwork.
 * Who's covering your Blind Spot?
 * Designing your future
 * Branding yourself
 * Marketing yourself
 * Enhancing your reputation
 * Working hard, working smart
 * Reinventing yourself
 * Peeling the layers of the onion skin to get to the core issues:
    i. Gender issues
   ii. Cultural diversity
  iii. Generational influences
   iv. Professional status
    v. Personality style
 * Administer entrepreneurial style profile material
 * Overview of the universe of the four dominant personality styles and how each style:
    i. Responds to or reacts to emotional pain
   ii. Seeks to control his or her environment
  iii. Leads and follows
   iv. Makes decisions
    v. Communicates
   vi. Deals with change
  vii. Processes information
  vii. Markets and follows up
 * Three main areas where conflict in the entrepreneurial process generally erupts, combined with
    concepts for preventive maintenance -- plus skills for managing oppositional behavior from client after
    it has escalated.
 * Inner-Coach vs. Inner-Critic -- Self-coaching techniques
 * In-depth study of each entrepreneurial personality
    i. Major fears
   ii. Natural and adaptive styles when confronted by stress or change

  iii. Dynamic drives
   iv. Needs-motivated behavior and communication language

    v. Tools for working effectively with each style
   vi. How personal dominant and sub-dominant styles can compliment vs. cause internal stress
  vii. Drawing the best out of others at work and at home -- lifestyle change
 * Learning to "read" one's graph.
 * Now what do we do with the information?
 * Time for feedback, personal responses to the accuracy of the information, and specific questions.
 * Help to develop action and accountability plans.
 * Allowance for one-on-one time with instructor.


100% Satisfaction Guaranteed. Period.

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It's kinda scary...but you've been warned!

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The Freeman Institute™ 1Box 305, Gambrills, MD 21054
TEL 410-729-7800   CELL 410-991-9718   FAX 410-729-0353
EMAIL info@freemaninstitute.com



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