Baltimore, MD -- According
to the Ewing Marion Kauffman Foundation there are
approximately 10 million Americans involved in starting a new
business at any given time. With that reality in mind,
millions of people will take their first courageous steps on
the road to self-employment--only to lose their footing when
they encounter unexpected obstacles in the path. The
statistics don't lie: an estimated 75% of new businesses will
fail. The overwhelming majority of those will close up shop
within the first six months.
Clearly, the mere possession of a
great idea, product or service does not ensure a successful
outcome. In his new book, If Nobody Loves You, Create the
Demand: A Powerful Jolt of Entrepreneurial Energy and Wisdom
(Authentic Books), author, speaker and business coach Dr. Joel
Freeman provides the skills and tools necessary for
individuals aspiring to create a new business on a limited
If Nobody Loves You, Create the Demand is written mainly to
benefit those who are in "the early-to-mid stages" of ramping
up a new business. Drawing from personal experience, Joel
relates the harsh realities of starting your own business,
sharing his secrets to developing a business plan, creating a
brand and marketing a new company. Although the book is
tailored to the needs of those embarking upon the
entrepreneurial journey, seasoned professionals could still
profit from Freeman's perspective.
As the mentor/chaplain of the NBA Washington Bullets/Wizards for 19
years ('79-'98), Joel provides readers with the advantage of
learning from his own past mistakes and triumphs. "What you
are reading has been formed in the crucible of painful
experiences," he states. "And it works. But not without a few
failures along the way. Truth be told, I have learned more
from my failures than from my successes. I am writing this
very honest and open book as a wounded healer--providing some
skills, tools and creative ideas for charting a course through
the dense fog that often obscures the path to entrepreneurial
In a genre often characterized by clichéd rehearsals of generic
ideas, this reader-friendly book is a standout. With six books
in 28 languages under his belt, Freeman stirs
up the perfect blend of inspiration, personal vulnerability
and practical application. Each chapter includes a section
entitled "Vision Rich, Cash Poor" that provides
specific, detailed advice for creating and sustaining a
business on a shoestring budget. Freeman also produces a list
of recommended resources that will enable readers to put his
suggestions into practice.
(1)personal vulnerability – business failures and successes are
honestly and realistically discussed, providing a reading
experience to which the average person can relate. No
(2)evocative content – the general response from
readers is wildly enthusiastic. One reader said, “This is not a
good book to start at 10pm. I read this book throughout the
night and underlined a lot of things that I will go back to
later on. This book put me in a creative zone that caused
me to think in a different way about my business and my purpose
(3)practical wisdom – down-to-earth advice for
people with limited finances and big dreams, a series of
self-coaching questions…and so much more.
special sections set aside throughout the book to address
specific entrepreneurial interests: graphic designers,
inventors, entrepreneurial moms, teenagers, network marketers,
investors, ex-cons, franchise owners, artists, filmmakers,
addresses the typical pressures that the entrepreneurial pursuit
places upon family life…especially the first 3-5 years of
starting a business.
This hand numbered and signed Limited Collector's Edition
is only available online. The earlier the order, the lower the
number. Click on cover to order or check out the Entrepreneur
Watch Dr. Freeman -- footage from event in
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A beautiful coin for entrepreneur club members.
Interested in learning
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Workbook available NOW!
R A V E R E V I E
"Freeman, an author and entrepreneur, brings his series of popular
seminars to book form with this cleverly titled book. It's
chock full of advice for the small-business owner:
how to market yourself, how to build an effective Web site,
how to figure out what you're going to charge for your
services, how to build influence and win friends. Freeman
writes colloquially, almost like he's giving readers a seminar in book form, so it's easy to digest the
lessons he's trying to provide."
-- Triangle Biz Journal (Raleigh/Durham, NC)
"...an awesome source of inspirational and practical
entrepreneurial advice. If you're looking for a book to
keep your entrepreneurial spirit sharp and to stay on
top of your game, this book would make a great addition
to your arsenal."
f Nobody Loves You Create the Demand is full of great ideas
and common sense knowledge. Joel A. Freeman is an
entrepreneur extraordinaire. This man is filled with a wealth of
knowledge about how business works and has the creativity to find
new ways to promote his various endeavors. He is truly
-- TCM Book Reviews
R E V I E W S
F R O M R E A D E RS
Another Freeman gem!
By Lawrence Slater
Joel Freeman has once again done what is so customary
of him--provided us with a powerhouse of wisdom in
practical, consumable bites. This is vintage
Freeman--straight from the heart; always the best.
A great read for any entrepreneur!
By Honest Jon "Telling The Truth"
Joel Freeman has done it again! I saw Joel speak at a
conference four years ago and was very skeptical. I wasn't
sure if he was one of those PhD's whose content was all
theory-based or whether he could speak to me on "real
life" terms. Boy was I impressed! Not only does Dr.
Freeman give step-by-step instructions for business
success, his information is actually entertaining and
You owe it to yourself and your bank account to read this
Excellent Read For An Entrepreneur
By Paul Dixon
If you are getting ready to start a business "If Nobody
Loves You Create The Demand" is a tremendous resource!
There are countless tips, thoughts and ideas that will
help you gain a better understanding of how to succeed on
your own. This is an easy and quick read. Your creative
juices will be flowing after your have read this book!
Real talk, must read for trailblazers
By N. Jones "Lunch Lady
Dr. Freeman and If Nobody Loves You... found me during
the budding stages of my business. It took me all of two
days to read it cover to cover. I found the book in stark
comparison to most business reads refreshing and lively. A
straight shot for anyone thinking of, or actively
pursuing, their enterprise dreams. I go back and reference
it every now and again, when I need that occasional "jolt
of entrepreneurial energy and wisdom".
Like a good shot of espresso, this book will
get you going!
By Kim Dixon "Mompreneur"
If Nobody Loves You, Create the Demand is truly a
powerful jolt of entrepreneurial energy and wisdom. It's a
clear and effective outline of countless ideas and
concepts that everyone in business can use to effectively
create demand for products and/or services. It's easy to
read and packed with useful tips and tricks that you can
really put to work. And, it's a great refresher for those
who are out of ideas or looking for a nice jump-start in
activity. I thoroughly enjoyed it!
On of the best books I ever read this year.
By Dr. Israel King
In line with Napoleon Hill's "Think and Grow Rich",
this book "If Nobody Loves You Create the Demand " is
loaded with great practical advises and strategies that
will lead anyone to his or her financial destiny. Dr.
Freeman presents here a book I wish I had before I went
for my MBA. I strongly recommend this book to an
Dr. Israel King, Ph D
Worth Your Time!
Edward Kissinger (Maryland, USA)
The book takes a relatively hard topic to write about
and makes it enjoyable. Joel uses his own experiences to
help guide you to where you want to be. Whether you are a
successful business person or someone just starting out,
the lessons in this book are applicable to all. I hope you
enjoy reading it as much as I did.
I N T E R V I E W
Where did you come up with the title and how does it fit into
the message of the book?
Gary Paxton, the creator of
The Monster Mash, Alley Oop, Cherry Pie and He Was There All The Time,
also wrote the song “If
Nobody Loves You, Create The Demand” done by The
Blackwood Brothers. I had never heard the song, but the title
intrigued me for years. And it was kind of a motto for me for
many years when the business side if things got a bit tough.
When the concept of this book developed that particular title
was the only one I would consider for this book. It captured the
intent and the essence of the book.
Numerous recognized experts have endorsed this book such as
Steve Forbes, Les Brown, Ken Blanchard, Ben Carson and many
others. What makes this book so different that these experts
have had such a positive response?
This is not a formula book, with a get-rich-easy-and-quick
theme. My experience, along with the many other entrepreneurs I
admire has been quite different. I have a specific resistance to
the “millionaire minute” approach to the entrepreneurial
journey. I think that it is committing literary malpractice to
export that kind of a philosophy. In contrast, this book is very
realistic about the ups and downs of the entrepreneurial
journey. The overwhelming response I have gotten from readers is
that it is a not-your-typical-entrepreneur-book.
The book is filled with personal vulnerability, evocative
content and practical wisdom. There are also special sections
set aside throughout the book to address specific
entrepreneurial interests: graphic designers, inventors,
entrepreneurial moms, teenagers, network marketers, investors,
ex-cons, franchise owners, artists, filmmakers, authors and
speakers. I also address the typical pressures that the
entrepreneurial pursuit places upon family life, especially the
first 3-5 years of starting a business.
Although this book presents information and inspiration that
will help anyone “scratch their entrepreneurial itch,” who will
benefit most from reading it?
It is especially designed for people in the beginning to mid
stages of the entrepreneurial pursuit. It is also for someone
facing retirement or transitioning from one job to another,
walking through the personal reinvention process looking for
clarity. However, it is also for the seasoned professional who
may want to use this book as a resource, giving it to those
You have a different approach to the development of a business
plan. Your book emphasizes the importance a website plays in
the success of any business venture. Why should creating a
website be the first step in the development of a new business?
A. In this day and age,
if you don’t have a website you’re not really in business. This
is one of the more creative, productive, and less boring ways to
do a strategic business plan. You will need to address the nitty
gritty aspects of your business in due time, however the process
required to develop a website will address all of the legitimate
questions you need to address before you can hit prime time with
your venture (Who? What? Why? When? Where? How?).
Once you have
addressed the major questions and developed content, you not
only know the all-important answers to those questions, but you now
also have a website.
The process you endured in the development of a website has
forced you to understand what you are all about and how you are
going to implement the vision that is burning within. In essence
you have now completed the public version of your business plan;
your digital brochure.
One chapter in your book is devoted to the importance of
“branding yourself.” What makes a good brand statement?
A. You must determine
your main strength(s) and then you can develop a creative spin
to that strength. For instance, my company brand is seven words
With People Who Drive You Crazy!”®.
That statement brings a smile to another person’s face. It’s
quick. No long explanation. It fits my
semi-off-the-wall-sense-of-humor and is aligned with my passion
to help people.
The brand of a company
is like a zebra galloping with a herd of horses. It looks like a
horse and runs like a horse – even blending in with the rest of
the herd – if someone is only focusing specifically on the
activity of running. But the black and white stripes of the
zebra cause it to visually stand out, up close or far away.
That’s part of the
purpose of a brand. There are plenty of goods and services out
there, but a five to seven word brand and unique business
practices – backed up with excellent customer service – can
cause what you are doing to be set apart as something unique in
the midst of many others doing the same types of things.
What do you want people to walk away with after they have
finished reading your book?
want readers to grasp the reality that they are in a rare and
wonderful fraternity of other entrepreneurs who have their own
stories to tell. I also hope that readers appreciate the fact
that I gave away a lot of my personal business secrets. I want
to send a message that it is important to be a giver. That’s why
I love organizations like SCORE, Job Corps, Toastmasters and so
many other organizations that provide a framework for people to
give away wisdom lessons to others who need a hand helping them
up over the fence.
If Nobody Loves You, Create the Demand
by Joel A. Freeman, Ph.D.
The book, containing over 50,000 power-packed words, is now
available as a
Collector's Edition. Only 2,500 hard cover pre-release
copies are available in this First Edition and
they are going fast. Each volume is hand
numbered and signed by the author. The lower the
number, the more
desirable the book.
Online orders receive the lowest numbered, signed
copies. First come, first served.Click Here
to order this book right now or check out the
Entrepreneur Book and Audio Book
The Four-CD audio book (ISBN: 978-1-934068-29-8...read by author in a
professional studio) version is available, which includes a bonus of the entire book MP3-ready for your Ipod or
other MP3 player!--
Click here to order...
The "Next Generation" workbook,
designed to connect the contents of the book to
young adults (15-26) will be available soon.
soft cover edition is now available online and everywhere through Authentic
Publishing (ISBN: 978-1-932805-98-7).
Born in Maine (1954) and raised in a small town in Alberta, Canada,
Joel A. Freeman brings a rich reservoir of personal experience
blended with contagious enthusiasm, clarity and down to earth humor
to empower people from diverse walks of life with improved
communication skills and maximized productivity.
Institute™ (TFI™), of which Dr. Freeman is CEO/President,
is a Maryland-based company with an international impact -- with four main arenas of expertise:
II. Long-term organizational culture change.
III. Executive coaching, specializing in Critical Incident
IV. Cultural Competency and Black History. V. Entrepreneurship / Business
Intelligence and Creativity
With a Ph.D. in counseling, Dr. Freeman served as mentor/chaplain
for the NBA’s Washington Wizards (formerly the Bullets) for 19
wonderful years ('79-'98). Freeman facilitates many
including the popular:
-- "Dealing With People Who Drive You Crazy!"®
-- "A White Man's Journey Into Black History"®
-- All Stressed Out and No One to Choke
-- "Diversity: The Value of Mutual Respect"
-- "When Strangling Someone Isn't An Option." -- "If
Nobody Loves You, Create The Demand!"
With six books currently in 28 foreign translation editions and
listed in Marquis Who’s Who in the World, Freeman facilitates
seminars with leaders in the Federal Judiciary, music and
entertainment industries, corporations, business management, government agencies and
heads of state of other nations. Interested in bringing Joel to
speak to your organization?
Email or Cell: 410.991.9718
30-sec. TV ad for one of Dr. Freeman's
seminars (Sri Lanka).
Freeman resides in Maryland with his wife, Shirley and their four
David, Jacob, Jesse and Shari.
"if nobody loves you
create the demand -- steve forbes -- ken blanchard -- joel freeman --
cathy hughes -- ben carson -- george fraser -- entrepreneurship -- entrepreneur -- lauretta young -- business"
"press release -- entrepreneur club -- audio book -- MP3
player -- Ipod -- TalkSwitch"